I don’t blog to make money.  I blog because I enjoy sharing the insights and anecdotes I’ve gathered over my years of selling Miami Beach condos. Hopefully you pick up some useful knowledge and even a few laughs along the way.
This is the first time I’ve written about my own listing. Even if the Apogee South Beach Penthouse wasn’t my listing (and obviously I’m glad it is), I would still write about it.

Kevin Tomlinson

Kevin Tomlinson

I share this listing with my esteemed colleague, Esther Percal. We were interviewed earlier this week by South Florida’s CBS4 about the penthouse.  I think the TV video is the perfect means to introduce this magnificent piece of South Beach real estate to you. This way, I don’t have to do all the talking — or all the writing — in typical broker fashion.

When you click on the video above, you’ll see that the station does an incredible job of showing the incomparable Apogee Penthouse. CBS4 reporter and blogger Dave Sutta did a fun, tongue-in-cheek post on the property, too.

What has really been surprising is the local, national, AND international coverage that this Penthouse has garnered over the last few days.  Some of the biggest publications, blogs, and networks in the world have either already done a story on the Apogee Penthouse or are planning to do one.

What makes the Apogee Penthouse so special?

Let’s start with the basics:
Apogee is located at 800 South Pointe Drive in South Beach. For those familiar with the area, that says enough, but let me illustrate my point further. South Pointe Drive in South Beach is the equivalent of Park Avenue in New York.

There are six buildings on South Pointe Drive: Continuum North, Continuum South, Portofino Tower, South Pointe Tower, Apogee South Beach, and Murano at Portofino.

Apogee is located not only in South Beach BUT in South Beach’s most exclusive and expensive neighborhood, SoFi.  SoFi is an acronym for “South of 5th,” which means the area south of 5th Street in Miami Beach.

Here’s what makes Apogee “all that.” This tower has only 67 residences. The least expensive unit in the building is $4M.  By comparison, the units at Continuum South start at just under $1M, and the bulk of the 318 units are less than $4M. In reality, every one of Apogee’s units are “penthouse quality.”  Here are some other interesting facts about Apogee:

  • All staff, luggage, and packages MUST enter and exit through the service entrance. This is a FIRST for a condominium in South Florida. Even we Realtors® must use the side door. (Now, do you really think that I have ever used the side door?).
  • Each unit has a private, air-conditioned garage.
  • Apogee is NOT an oceanfront building. It is considered a bayfront building. It overlooks Government Cut, Fisher Island, and the ocean, but it still, according to recent statistics, has the highest sales and $PSF of all buildings in the SoFi neighborhood, including the oceanfront ones.
  • About 10% of the owners at Apogee are from Fisher Island.

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About Kevin Tomlinson